What is the difference between traditional and non-traditional (free sources of information) media? It is no secret that the traditional media are under assault from audiences, because you should pay for information, which enables you to be well-informed. You are a web-surfer and have a power to find other media source for free. This is not a random collection of facts. New generation of web-users search, watch and download news, videos, games, pictures, TV shows for free from over the web.
So how are media companies responding? There is a wayout. Traditional media needs to evolve, otherwise they will become mammoths and turn out closely confined. Nowadays you can watch TV online, various streaming videos on demand and video clips for free. Free videos are available on the web.
Media experts claim that for example music industry (CD selling) have been declining in the last decade, in average 800 music stores shut down last year. In order to compete, traditional magazines, newspapers and television networks should watch closely to the internet-era’s audience participation phenomena… and respond accordingly. Music for free?! At least some hits. Free stuff - and you attract more users.
Some part of audience can pay you for the stuff they need at the moment, but it should be in real-time, i.e. watch TV online, video on demand, fresh news, etc. We demand mainstream, up-to-date media.
The other reason is that audience always tell or show you which movies or TV shows they want to see by voting and rating the content. The media are undergoing a significant overhaul of business models, and this is driven by the customer, now involved in producing and marketing content.The consumer or audience has a lot of power today.
By the way, video sharing services mushroom up, they compete by all possible means. Those who create the majority of the content that’s retaining an audience will demand some form of incentive. That is why we are seeing an enormous amount of competitions as incentives.
We remember how Viacom wanted to attract audience by sueing. Viacom’s $1 billion copyright lawsuit against Google’s YouTube. It’s an old and ineffective remedy.
Quite fair ways: There is a “pay per action” advertising model, requiring a potential customer to do more than click on a page for the publisher of the advertisement to get paid. This pay-for-performance model is also finding its way to the content-generating process. On Metacafe, video producers only get paid after their content is viewed above a certain threshold. This model is widely used, you need to make customers pay for content, just click - and you are in chocolate.
So, we should adjust to this new world order.
Related stuff.
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Get Rid of Searching Video on the Web Once and For All.
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