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Gillette has teamed up with EA Sports in a push to expand its sports marketing into video gaming in a major way. Golfer Tiger Woods, a veteran of marketing for both businesses, will help tee off the new partnership as part of an upcoming global ... Read more
If you can’t close your eyes without seeing floating amoeba-like creatures or planets being blown up by a superior alien race, then you must have walked through the Harvard Square T station. As part of what the advertising industry calls “station ... Read more
Hoo boy hold on to your wallets, premier game season is starting. The summer game drought is ending as we finally get a host of compelling releases this week, with something for role-playing gamers ("Tales of Vesperia" on the Xbox 360, "Disgaea 3" on ... Read more
NEW YORK — For Christians who've always wanted to dabble in "Guitar Hero," but can't bear riffing to songs like "Cheat on the Church," "Cowboys From Hell" or "The Number of the Beast," finally, there's a video game for you. Read more
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