Video Games Take On Online Entertainment Activities
Video gaming is a form of media that has a tremendous impact on gamers. Owing to the fact that games are currently about, we can’t be indifferent to that part of consuming activities. Sure thing at least once in our life we tried to play games. Since some of us have become addicted to games. We do that when we have to wait for somebody or something using anything available at hand like mobile phones, pocket computers and video media players.
According to a recent survey issued by research firm Parks Associates, playing games is extremely popular online consuming activity. Video games surpass even watching short-length video clips and visiting social sites. How to compare those users who always watch videos with those who switch over to one of the top-ranked activities from time to time? Probably, folks choose it due to their mood, age, gender or whatever?! Personally I believe we can’t assert that we give more or less preference to playing games. However, 34 % of U.S. adult Internet users play online games at least once a week.
“Despite the growing popularity of YouTube, MySpace, and Facebook, gaming remains the king of online entertainment, driven largely by casual gaming activities,” said James Kuai, a research analyst at Parks Associates. “Gaming also has business advantages. Unlike sites for social networking and video streaming, which rely solely on advertising revenue, casual gaming has more mature and heterogeneous revenue models, including web-based and in-game advertising, try-before-you-buy, subscriptions, and micro-transactions.”
Moreover, MTV Networks plans to invest over $500 million in video games, seeing a hot entertainment place to attain consumers wherever they spend time. We can receive in evidence the research as an absolute proof. “Games are critical,” MTV Networks President of Global Digital Media Mika Salmi said last week. “As we take our brands narrow and deep to serve our targeted, niche audiences, we’re putting well over $500 million behind building our games business across all of the brands in our portfolio,” MTV Chairman and Chief Executive Judy McGrath told Reuters.
Technorati Tags: video games, online activities, streaming video, web tv, mtv networks, digital media, in-game advertising, youtube, myspace, online entertainment
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