Traditional media gains teenagers confidence
Different media studies give controversial results. Sounds strange. Do they really play on emotions of a crowd or just find appropriate respondents? We can dispute about it to a triumphant conclusion, it won’t have any effect.
Recently we told you about traditional media, which is able to sink into oblivion, if they aren’t be altered. Having said that, it is important to remember that research about Americans who prefer watching TV somewhere outside. But today I see how deep we were mistaken.
One of the main consideration against traditional media is that a new study by Deloitte & Touche tries to prove at any price real significance of traditional media (e.g. TV sets, radio).
“The evidence tells us that TV usage is not down, it’s slightly up, and radio usage is about flat to slightly down,” says Anthony Kern, deputy managing principal of the technology, media and telecommunications practice at Deloitte.
In that case we deal with young people and teenagers (13-24 years) who are not turning off TV sets and radios and seldom use the Internet. They do not even imagine what MySpace and YOuTube represent. The studies try to take the edge off an argument.
On balance, I would say youngsters more and more surf the web and virtually search video clips and TV shows just so.
Technorati Tags: traditional media, mass media, web TV, tv sets, video clips, music, radio, search video
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