The Secret of Video eCommerce, or Video Commercial Strategy on the Web
What do people do online? According to Jesse Berst of ZDNet, the most popular web activities are:
1. Searching for information
2. Reading news & sports sites
3. Managing careers
4. Learning something new
5. Downloading software
6. Travel
7. Socializing: chatrooms and forums
8. Making money
9. Playing games
10. Shopping online
We just can add some relevant comments on this activities. Perhaps the most important point, however, is that this top 10 can be concerned with media, video, audio in one way or another. Look back at those times when we even couldn’t imagine audiobooks existence or online video and TV. Why does it happen? Evolution or progress? Never mind. Take it for granted and don’t rack your brains.
- Online video
There is no doubt, that online video and TV enjoyed wide popularity among internet users young and old alike. Nowadays it is not an unsolved problem to find, watch, upload or share video clips, audio or media, TV series and the like on the web. What I mean is those aids such as video search engines or video aggregators which flooded the web.
Apparently, streaming video generates considerable public excitement. We have no idea where to go and what to do because of myriads of video stuff. Video sharing sites and communites offer users baits, therefore we rise to this bait. Prizes, splitting revenues with users, various incentives, different membership programs, entertainment, voting (we can become famous), commenting (we like chatting and talk rubbish), embedding (have you ever used video in your site?), etc. and the audience goes with the stream and will be caught in a net.
- Online retailing and advertising
Another important consideration is that online retailers recognize internet video as a strong tool. For example, Buy.com and American Eagle got into using videos to promote products as well as online hotel videos, guide-books, etc. In my opinion, it’s true to say video commerce and video advertising are interrelated. Almost every website uses ad-serving technologies. Those who don’t, try to adopt it, hence advertisers and marketers are adopting online and intercative forms of video. Consumers get into the way of watching video online, while most video aggregators disseminate millions of streams every day.
- Online video format
What type of video format do video sites usually use? We can take into consideration well-known video sharing sites as YouTube, Metacafe, Revver, mySpace, as a result, they use flash format. Why do they use this format? if you want your videos to get to the widest possible audience - you should be using Flash. It installed on more than 97 % of internet enabled PCs. It’s easy-to-use and embed. This format takes you an opportunity to save your traffic and time if you use a low-speed internet connection (dial-up connection). We already mentioned how high-speed internet access affects the growth of active users, who surf the web and watch movies online.
- Online video content&sites
Using online video for viral marketing is just a small part of applying video in Internet retailing, but weaving online video into e-commerce sites to enhance the customer web experience is of a great impportance. In respect that online video is the technology which gains success with internet users, we couldn’t but mention how Google acquired YouTube inc.
One of the main arguments against free online video content is that the investment can be really low. Move on several e-commerce sites:
- MovieFlix offers videos in real format, and membership programs both free and premium. However, some of its video stuff is free.
- Guba was founded in 1998. It’s a video e-commerce site, having free offerings and a video sharing component. Guba has been competing on price and refferal fees via deals with Warner Bros. movies and Sony movies. Cheap enough to download, watch and delete movies.
- Amazon Unbox offers user-unfriendly license agreements in spite of the best meta-data on movies and TV shows, which are available for very low prices. Partners: 20th Century Fox, Fox Searchlight, Lionsgate, Paramount, Sony, Universal, and Warner Bros.
- Bodybuilding.com offers its shows based on its original programs. It has two entities: one for shopping and one for providing fitness information, guidance and resources in various formats from texts to videos.
- MovieLink has the largest catalog of new release and library titles. Their partners are MGM, Paramount, Sony, Universal, Warner Brothers, Disney, Sundance Channel, BBC, and National Geographic, therefore they have got the profoundest catalog.
- Apple iTunes is a movies and music service, which features Disney and Paramount movies. And in the near future it will bring on additional studios.
- CinemaNow became popular for their online release of “2 Fast 2 Furious” at the same time as the DVD release. Its partners are Disney, Fox, Lionsgate, NBC Universal, Sony, and Warner Bros.
- MovieBeam is a video sharing site where you pay for what you watch.
Also you can drop in Netflix, MarketBeam, WalMart, American Eagle, OfficeMax, BabyUniverse, etc.
Technorati Tags: video ecommerce, video clips, streaming video, TV shows, movies, web, video sharing, free online video, music, TV series, advertising
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