Revision3 appears to be one of the fastest growing and the most interesting video services on the web. It is the home of “Diggnation“, “Tekzilla“, “Totally Rad Show” and “Systm“. The service is so informative, friendly and entertaining that I bet you won’t leave it even after having watched every single show episode there. Revision3 has a very large community (which is actually more like a family) and they are always ready to answer your questions and share their ideas with you. Here is the interview with Ron Richards, Revision3’s Senior Director of Marketing & Product Management.
1. Why is your service called Revision3?
Revision3 is meant to be the next generation of television. If you consider the classic broadcast network model (NBC, CBS, ABC) as Revision 1, and the cable networks (ESPN, MTV etc) as Revision 2, we envision Internet delivered content to be the next revision, or Revision3.
2. Are Diggnation, Tekzilla and Scam School the most popular shows on Revision3?
We’re lucky in that all the shows on our network are wildly popular. Diggnation and Tekzilla are definitely the most popular, with the highest views/downloads of the network. Scam School is very popular as well, as is the Totally Rad Show and Systm.
3. How did you come up with the idea of Diggnation?
The idea for Diggnation simply came from Kevin Rose wanting to make a podcast. He invited his friend Alex Albrecht to be on it and David Prager to help produce it. At the time, Digg.com was still very small and growing, so the creation of Diggnation, which discusses the stories on Digg.com helped to catapult Digg’s popularity with the Internet audience.
4. How much time does it take to make a new episode? Which troubles did you experience during the whole process?
Our shows are on a weekly schedule, so at the long estimate it takes about a week from beginning to end (incuding pre-production, production and post-production (editing etc)). We’ve pretty much got the process down now so that we can produce an episode in a couple of days. We don’t experience much troubles these days luckily, we just want to focus on producing the highest quality content we can, which is the biggest challenge.
5. Revision3 seems to be a highly entertaining service. Which show do you personally like best?
Believe it or not, I like them all and that’s not just marketing BS - I sincerely watch every show on our network every week and do so willingly, not just because it’s my job. All of our shows deliver unique and informative and entertaining content, so it’s a blast to watch every show each week.
6. The service appears to be one of the fastest growing. How do you see it a year from now?
We have been growing and hopefully in a year we’re still growing strong, increasing our audience and producing more shows that cater to the passionate communities out in the world. If we’re doing our job, we’re continuing to sell advertising sponsorships and growing at a good pace.
7. Do you plan to start any new shows? What are they going to be about?
We have several new shows in development, nothing I can talk about right now as they’re not solidified, but we’re always considering new topics and/or communities of fans to cater to.
8. How do you choose the shows that go to the “Best Of” section?
Each show producer chooses a part of each episode to submit as a “Best Of”, with the hopes that it represents the best moment from each show.
9. How big is your community and do you often get any ideas/suggestions from the users?
Our community is very large, tens of thousands of fans visit revision3.com everyday and our total viewing audience is in the millions. With that comes an amazing amount of passion for our shows by those fans. So yes, we often get suggestions and ideas from our users and we love it when they submit their ideas/suggestions to us. It’s the most valuable research we can do and our users have helped us shape and form our shows and website to cater to what they want. It’s a great two-way discussion that we value very highly!
Thank you, Ron! I really appreciate everything Revision3 does and it looks like it has one more fan now.
I wish you more and more great ideas for new shows and the increasing number of viewers! Guys, you deserve it!


















