Financial Times’ reporter Tom Foremski writes, that the capital of the media and video world is moving to Silicon Valley from New York. That’s an interesting event. For some people it will be a stunning blow, but don’t be so nervous. Media industry is growing with great strides, media companies are in captivity, they try are finding new places for work.Some of Silicon Valley’s largest companies are media companies: Google, Yahoo, EBay, for example are media companies - they publish pages of content and advertising around it.
Some of the most interesting and most valuable new Silicon Valley companies, such as Youtube, Facebook are based here in Northern California. Craigslist, the seventh largest online media company in the English language world (in terms of traffic).
Google, Yahoo, Ebay, etc, are keen to portray themselves as technology companies rather than media companies - it is much more conductive to establishing partnerships and ad network deals in which they benefit far more than their old school media partners. If they were seen as more media company than technology company.
Five basic rules for media company success:
- Tomorrow’s media industry is all about being technology-enabled and community-powered.
- Get your content as near-to-free as you can with machine harvesters such as spiders and searchbots.
- Use algorithms and community-power to organize the content.
- Publish it widely and in many forms (video, podcasts, etc) through the amazing scale that the global internet provides and media technologies (RSS, media platforms, TCP/IP, etc) provide.
- Content is infinitely scalable.
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