This week Rediff.com, the large Indian portal, which is essentially an Indian YouTube, announced the launch of a social content sharing platform - iShare, which allows users to share videos, music and photos.

The Rediff.com Chairman and CEO, Mr Ajit Balakrishnan, says, “We would like to get listed in India sometime but there is no immediate compulsion either from the point of view of cash mobilisation or Government regulation. At this point of time we are concentrating on business and operation, as the industry is highly competitive.”

iShare is a mixture of English text and Indian oriented content. Indian from all over the world will probably join this social networking and content sharing site.

By the way, Rediff.com joined hands with India-based satellite TV channel Zee TV to launch iShare.

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