Professional Content vs. User-Generated Content
It’s not a secret anymore in what way advertisers and viewership meet their expectations. In spite of the fact the user-generated content takes on on the web, advertisers still prefer quality stuff to amateur material.
NBC Universal’s Jeff Zucker in his interview with the “Financial Times” emphasized a special significance of old media despite the fact that new media like YouTube and other popular video-sharing websites and TV channels grow stronger every day all over the web.
Jeff Zucker calls the digital media (new media) as the digital penny. “Because we don’t want to replace a business model that’s built on being paid dollars for viewers with a model where we’re being paid in cents for those viewers.”
PROS of professional content:
- advertising. Advertising companies turn to advantage through popular TV shows and movies. TV networks like NBC, FOX, Sci-Fic, etc. offer the real advantage to advertisers who want to send their message and deliver their products in an environment that is safe, conducive for their clients and with a real quality.
- high quality media. Professional casting, scenario, production, etc.
- availability. User-generated content won’t shoot a superb drama like House or CSI. These videos are on the web and on TV sets.
Recently NBC launched a new site. Keep in mind, NBC always supported Viacom and its policy concerning YouTube and Google. I can’t imagine how they want to earn money being just the next online video site?!
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