This news is very useful for you, New Yorkers, cause you can kill two birds with one stone akin condom. Subway condoms-maps will become fashionable among city-dwellers. Now condoms play a vital part in your life.
An official New York condom in a jazzy wrapper, perhaps one printed with a colorful subway map or some other city theme.
New York City hands out 1.5 million free condoms a month in ordinary wrappers, and health officials figure people would be more likely to actually use them if the packaging were more distinctive.
“Brands work, and people use branded items more than they use non- branded items, whether it’s a cola or a medicine, even,” Health Commissioner Thomas Frieden said.
The health department, which uses the condom program to fight AIDS and other sexually transmitted diseases, said it still considering package designs. Among the possibilities: a subway theme, with the various lines shown in different colors.
City officials, who conduct an annual health survey, say a memorable package could also help them gauge how often people actually use the city’s condom.
“If they describe our wrapper, then we’ll know that they would have used our condom,” Frieden said.
More than 100,000 New Yorkers have HIV or AIDS, and AIDS is the third- leading cause of death among New Yorkers under 65.
Technorati Tags: new york, condoms, part, AIDS, New Yorkers, subway, health, condom, colors, sexually
