The new rules “TV Without Frontiers” European ministers did approve concern web television and online video.

You would be interested to know that these rules imply less regulation, more advertising and better financing for European content.

According to these rules viewers will be infomed when, for example, a TV show takes place.

Moreover the rules are based on the country-of-origin principle. It means that broadcasters are governed by the rules of their home country. If you stay in the UK, you will beyond question find out their last news.

In my opinion, I feel these rules quite acceptable, because their promote better familiarization with online services and web television.

EU Media Commissioner Viviane Reding said the new legislation “brings Europe’s audiovisual policies into the 21st Century, providing a welcome shot in the arm to industry.”

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