“NBC Universal, one of the world’s leading media and entertainment companies and MobiTV, Inc., the global leader in mobile and broadband television and music services, today announced a breakthrough deal to make full-length primetime on demand programming available over US wireless networks for the first time.”
Full-lenght episodes soon will be available via mobile TV phones for at least $1.99 beginning in the second quarter for a 24 hour viewing period. MobiTV reaches 2 million subscribers through carriers AT&T/Cingular and Sprint Nextel. Among them are primetime NBC shows like The Office and Heroes.
“This is an extraordinary partnership with MobiTV and we’re excited to be the first major
network to offer our viewers wireless access to their favorite primetime shows on demand,” commented Jean-Briac (JB) Perrette, president, NBC Universal Digital Distribution. “In addition, this groundbreaking deal with MobiTV will create another platform for NBCU’s partner advertisers to reach their audience.”
A quantity of other NBC channels like USA, Bravo, SCI FI, Telemundo and mun2 will offer ad-supported programming. MobiTV will also have several ad-supported on demand shows for free including Friday Night Lights.
“In another first, Telemundo will offer full-length episodes of telenovelas such as “Pasion de Gavilanes” and “Decisiones.” Select video clips from its popular morning talk show, “Cada Dia” and telenovelas “Marina” and “Dame Chocolate” will also be available to viewers. In addition, bilingual cable network mun2 will offer full episodes of “The Chicas Project” as well as select clips of all network shows including “Vivo,” “One Nation Under Hip-Hop,” and “The mun2 Shift.”
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