As you know the venture of NBC Universal called NBBC creates a matketplace for digital syndication. It was created for the purpose of distribution video programming to various web sites.

“If we really want to compete with big aggregators like Yahoo and Google, we need our video in as many places as possible,” Randy Falco, the president of the NBC Universal television group, said.

For most of us video commercial strategy on the web is all in the day’s work. Thus NBBC inserts commercials before each video segment, splitting revenue between the web site and NBBC.

Needless to say the this video service link both business that have video and businesses that want video, generating profit for both. Online video is a powerful source of information and dramatic effect.

And it must be enumerated some partners. They are Hearst, A&E Television Networks, The Horror Channel, Vibe Media Group, CNET Networks and Forbes.com.

They say: “The explosion in consumer digital video streaming has created a growing demand for online video content. Content licensors, website publishers and advertisers now have unique opportunities to capitalize on this development.”

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