Not long ago the NBA signed a short-term agreement with YouTube. According to this pact, basketball fans now have the oppotrunity of watching and uploading unforgettable sport tricks and videos directly from the site’s database. Haunter-viewers, who are intensely addicted to the video-sharing site known as YouTube, also won’t be disappointed. It turns on. I hope it won’t make you a couch potato.
Sportsbusiness Journal, JOHN LOMBARDO
In addition to the YouTube agreement, the NBA is in negotiations for deals with social-networking sites FaceBook, MySpace and Second Life, a fast-growing “virtual world” in which users assume and manage an online identity.
The NBA Channel on YouTube will debut this month and run through this year’s NBA Finals.
“We are trying to figure out the digital landscape,” said NBA Commissioner David Stern. “We are looking for ways to extend our partnerships in many ways.”The NBA and Google aren’t strangers. In January 2006, the two parties signed a deal that allowed fans to view online videos of league games 24 hours after the games ended for $3.95 per game. The deal was not extended for the 2006-07 season, and buy rates were not disclosed.The NHL has a similar content deal with Google placing tape-delayed games on that site for free viewing.
On NBA.com, the NBA uses preroll video advertising. Silver said the league is looking for additional options.
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