Magazines & Newspapers feat. New Media & User-Generated Content
Now and again we call up in what way people change their mind showing less interest in new media as well as giving up reading printed magazines and newspapers. Paper doesn’t blush!? They mix these two types.
According to a new research consumers from ages 13 to over 60 prefer traditional media. They are interested in reading printed matter and watching video if it is a user-generated content!
The “fascination” with user-generated content potentially “has big impact for a media company and media clients,” said Ed Moran, director-product innovation, for Deloitte Services’ Technology, Media & Telecommunications group.
At toddand.com was put a question: “How do you think newspapers will evolve over the next 15 years?” Mat, an interactive marketing strategist, ask: “I think newspapers will stick around as long as they can find a way to stay local, relevant and timely. Some papers may move to digital-only distribution if and when broadband penetration reaches 90+% of Americans. For now, it’s too easy to pick up a copy, flip through it and drop it in the trash. Net reading takes getting used to and has its drawbacks for sure. Papers that don’t stay local will start to die off.”
New submitted videos, reviews and users’s comments on video games are around among web audience. By the way, users have a strong desire to download, watch and read mixed types of media on their portable devices (iphones, smartphones, mobile TV phones).
Technorati Tags: media, video, audio, print media, traditional media, new media, web tv, streaming video, video games, iphones, smartphones, mobile phones
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