Google Adds Ads to YouTube Videos
Google puts into action its intention to add ads to YouTube’s online videos. First off, it looks like a good chance for Google to earn a huge sum of money by doing nothing special. Uppermost, Google is an advertising company. Put ads on these videos and derive benefit. Secondly, regular users have a control over videos they submit. You are allowed to post your videos on YouTube and have the right to host their ads on your clip. Google promised to give content makers control over ads overlaid on video clips they post to YouTube.
YouTube implemented online video ads that appear beneath the video: clicking it plays the video ad in a layer on top of your current clip. The great thing is that ads are user-initiated, meaning that the control afforded by moving video online isn’t lost - watch an ad whenever you want. Sure thing, online video watchers and customers hold an interest. I believe there won’t be any discord between users and advertisers.
Nevertheless, till recently users felt that ad form suffered from grave shortcomings. The
majority of video clips you can see on YouTube are short-length films, therefore even a short-time ad may go mad. But now they get rid of pre-roll and post-roll that makes this idea of ads addition quite smart and quirky! Watch it, or miss it.
Now you can be a witness of the new advertisement format if check out one of the YouTube videos in action. How it works? The ads appears 15 seconds after the beginning of each clip, in the form of an overlay across the bottom. The yellow mark on the progress bar indicates when the ad appears looking like a stripe that takes up the lower portion of the screen, and has a subtle animation and “overlay” effect over the video. You can hide the overlay by clicking the button. If you click on the ad, the video pauses and the actual video advertisement appears in a smaller, overlaid video window.
According to preliminary information, the advertising model is supposed to become the industry standard. Advertisers pay $20 per 1,000 viewers regardless of whether the user clicks on the overlay. Revenues will be split with the video owner, although officials won’t say how. “Ads need to provide value to the user community,” said Eileen Naughton, Google’s director of media platforms. “We’ve proved over and over again on Google that ads are really useful information when users raise their hands and engage with them.”
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