The share of traditional paper output like magazines and newspapers is getting less asked-for. Even (mostly paid) online sources of information don’t attract a great readership’s attention. People have fallen into the habit of watching TV news giving preference to internet television.
Digital media is gaining in strength, height and speed. Thus, free and qualitative materials are of great demand and interest nowadays. Advertisers place inVideo ads on video sites like YouTube, Revver, Dailymotion, Blinkx, Metacafe, etc. and this is valuable to consumers who use media content.
Various polls show that folks prefer better to watch TV free online than read magazines on the web. Therefore investors and sponsors spend their money on digital media. According to the Newspaper National Network, studios spent $880 million on newspaper ads last year, down from $1.5 billion in 2005.
Talking about the hottest places to investing money, it 
should be mentioned that free magazines and newspapers will be of a greater value for both consumers and advertisers if they become free forever. By the way, absolutely free content is the right way to achieve a success on the web!
On the other side, how to get money and cash in? Use more and more kinds of ads and set inVideo, textual, visual, indoor, outdoor, etc. in motion. Offer titbits (aka new services) for free! Make use of video channels and upload short films a la user-generated content by means of video-sharing web-sites.
One of the examples of an appropriate hype and close cooperation with online video sites is as follows: the Chicago Tribune has capitalized so-called “untapped inventory”, packaging its film critics and columnists in video shorts that are then posted on YouTube and other Web-based channels.
Some of newly-fledged video services teamed up with well-known portals to be promoted and moved ahead for free. NBC’s new HuluDotCom channel on YouTube created in early March and featuring only short-length clips (from 28 seconds to 3 minutes) from popular shows like Family Guy, The Office, Saturday Night Live, 30 Rock, etc. Thus, Hulu does all its best to boost itself.
In spite of my reasoning, newspapers and magazines will be free forever in the near future! Moreover, free newsrooms should become more integrated with digital services and opportunities, be available via gadgets on the go.
In confirmation of these words, Adam Jones, an NBC News executive, says that “video will replace the textbook”. Launching a new educational site, NBC shows the young generation how they’re interested in cooperation. It doesn’t concern me, but I do always consider books to be the best means of education and eloquence development.
On the balance, I’d like you to watch online TV for free, read free magazines forever and get to know a lot of fresh and breaking news using such sources of information once and for all.
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