CBS Network to Spread Content on the Web
This fall CBS is going to spread its television content all over the web, namely, it will be available via 400 websites on the web. Admittedly, CBS already has deals with 24 sites including TV.com, Comcast’s The Fan, Slingbox and Brightcove to offer clips and other CBS content.
Out of sight this way CSB will double or treble the quantity of unique viewership. For example, CBS made arrangements with sites like YouRock.com, where online posters go to pick up applications (e.g. show logos) and widgets like glitter writing.
“CBS is al about open, nonexclusive partnerships,” CBS Interactive president Quincy Smith said. “Just CBS.com is not the answer” to reaching viewers, he added, so the network is devoted to going out where the viewers are, not forcing them to CBS.com.
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