Nobody will deny the fact that online video advertising is one of the effective ways for reaching the young and the old. Daily we become casual victims of advertising while watching our fave TV shows, video clips and movies. We can’t but give preference to different consuming activities even if we have to watch pesky ads. It goes without saying “no pain, no gain”!
Just recently we got inVideo ads from Google, one of the powerful and most outstanding online advertisers. In few weeks YouTube and Google brought to perfection the quality of advertising in order to attract as many as possible potential (preferably young people) viewership. As far as you know, REVVER reached one million dollar mark, PlugAdPlay gave an opportunity to coin in.
By the way, there are several methods available to monetize your blog or site. “The methods and approaches to monetize online video keep growing by the day, with new solutions and formats that are seeing the light of the day now for the first time. Pre-roll, post-roll, mid-roll, overlay tickers, contextual, on-demand, are just a few of the many new online advertising video formats that have appeared in the last year.” (via)
Various apps, new video sharing sites, video aggregators, etc. have been mushrooming on the web. On the one hand, you have an opportunity to monetize and proof yourself as well as one or another web-site offers to make use of their services and activities. On the other hand, they are too many out there and it’s a bit difficult which one to opt.
According to comScore Networks, the male audience is much more engaged with video, with the average male viewer seeing nearly two hours per month, while females consume approximately one hour and twenty minutes of video per month. Overall, males in the highly-coveted 25-34 age group have the highest intensity of video consumption, with an average of 140 minutes of video consumed per month.
“According to eMarketer, spending for online video advertising will cost around $410 million this year, a great gain compared to the $225 million of the last year’ (a 82.2 percent jump). In next two years, US marketers will invest about $1 billion, and in others two years after Internet video advertising will become a business of $3 billion. an investment opportunity.”
Keep in mind, audience is too quirky and profound to resort to various tricks in order to get undiluted video material. According to Nielsen Media Research, more than one-fifth of the viewership does their utmost to skip the commercials. Everything points to the fact that folks prefer watching TV shows offline (e.g. recorded) to live (premier) ones. The table speaks for itself.
To sum up, we should think of advertising and its impact on us either positive or negative.
Technorati Tags: onlive video, inVideo, ads, advertising, google, revver, coin, monetize, blog, video sharing, webtv, streaming video, video on demand, internet
