AmuseLine: online videos and webTV

Archive - October, 2007


Interview with KapitalMotoTV

Saturday, 27.10.2007

I’m not going to go into details on motor racing and bikes. Keep in mind, a motorcycle should always be a single-track, two-wheeled motor vehicle powered by an engine. Get to know more? Kapitalmototv.com reveals tricks and interesting facts by way of the best biking videos available on the web.

1. Tell us the story of kapitalmototv’s beginnings and development. (Why did you name the service ‘kapitalmototv’?)

Kapital Moto TV began as an idea around October 2006. We were sick of searching YouTube for decent motorcycle racing videos, that could only be watched in fairly low quality. We recognised an opportunity to provide the biking community with a destination to watch high quality videos, in terms of both content and visual presentation.

From there we started development of a bespoke video content management system. The official launch of Kapital Moto TV was April 1st, 2007.

2. Can you tell us a little about yourself? Your personal background? Interests, hobbies.

Kapital Moto TV is a founding team of two, Phill Clarke and Antoine Josserand. Phill is Australian and Antoine is French, both currently reside in the South East of England.

We are both motorcycle enthusiasts and specifically dedicated to the Ducati marquee. In 2007 we both raced in the UK’s Ducati Desmodue series. We spend a disproportionate amount of time and money on our motorcycling addiction.

Both of us were disappointed with the 2007 Rugby World Cup.

3. What makes kapitalmototv.com stand out among all the video services available?

The quality of our content is of highest priority. We want to present our audience with visually compelling content sourced from around the world. Our collection of motorcycle content is second to none, and now located in one convenient destination.

4. What is kapitalmototv’s target market?

Dedicated motorcycling enthusiasts are our main audience. There are no street stunts or masses of bikini clad babes on Kapital Moto TV. We want to appeal to the committed motorcyclist who loves their bike and rides as often as possible.

5. How much time do you put into this service on a daily basis?

Between the two of us, at least 8 hours effort per day goes into the Kapital Moto TV service.

6. What do you do for a living? Your day job?

Antoine works as a senior software developer for a marketing agency. Phill is operations manager for a major online stock footage business. We plan to take Kapital Moto TV and associated projects full time in 2008.

7. What’s your university-level education? Degree maybe?

Antoine has a Master of Computer Science and Robotics degree. Phill has attained a Master of Business and Technology.

8. Are you specializing in a particular area of video technology, tools, software?

At the moment we use QuickTime H.264 files on Kapital Moto TV. Although most online video websites use the ubiquitous Flash, we felt that H.264 files provided a superior playback experience, for a minimal file size. However, we’re very interested in the latest Adobe Moviestar Flash Player beta, which does support the H.264 codec.

The Kapital Moto TV website is hosted on a dedicated Debian Linux server and the code base is PHP.

9. Have you ever enjoyed the support of online video encoding services? Was it worth-while? Which one?

We encode all video files ourselves. We currently achieve this through a combination of MPEGStreamclip and QuickTime Pro.

10. What is your favorite video search engine/video sharing web-site? Why?

For video search we like Blinx. They provide high quality results using, parent company, Autonomy’s search technology. Miro.tv is a great concept and DivX’s Stage 6 service provides excellent playback quality, it’s just shame DivX isn’t generally more popular.

11. How much further has web TV and online video gone? Your predictions.

We’re looking forward to the day when IPTV via broadband in the home is a normal part of every day life. Niche programming can really benefit from exposure to the TV watching masses, who don’t necessarily want to spend time in front of a computer watching videos.

12. Do you have any parting words?

Kapital Moto TV is still very much a growing proposition. We’re always adding new content and new functionality. We encourage good quality video submissions for inclusion on the site.

If you have a requirement for an online video product, the content management system used to build Kapital Moto TV is completely transportable and re-usable. Contact us for an affordable quote to achieve your goals.

P.S. Good luck!

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Can You Imagine the Life Without Online Video Advertising?

Saturday, 20.10.2007

Nobody will deny the fact that online video advertising is one of the effective ways for reaching the young and the old. Daily we become casual victims of advertising while watching our fave TV shows, video clips and movies. We can’t but give preference to different consuming activities even if we have to watch pesky ads. It goes without saying “no pain, no gain”!

Just recently we got inVideo ads from Google, one of the powerful and most outstanding online advertisers. In few weeks YouTube and Google brought to perfection the quality of advertising in order to attract as many as possible potential (preferably young people) viewership. As far as you know, REVVER reached one million dollar mark, PlugAdPlay gave an opportunity to coin in.

By the way, there are several methods available to monetize your blog or site. “The methods and approaches to monetize online video keep growing by the day, with new solutions and formats that are seeing the light of the day now for the first time. Pre-roll, post-roll, mid-roll, overlay tickers, contextual, on-demand, are just a few of the many new online advertising video formats that have appeared in the last year.” (via)

Various apps, new video sharing sites, video aggregators, etc. have been mushrooming on the web. On the one hand, you have an opportunity to monetize and proof yourself as well as one or another web-site offers to make use of their services and activities. On the other hand, they are too many out there and it’s a bit difficult which one to opt.

According to comScore Networks, the male audience is much more engaged with video, with the average male viewer seeing nearly two hours per month, while females consume approximately one hour and twenty minutes of video per month. Overall, males in the highly-coveted 25-34 age group have the highest intensity of video consumption, with an average of 140 minutes of video consumed per month.

“According to eMarketer, spending for online video advertising will cost around $410 million this year, a great gain compared to the $225 million of the last year’ (a 82.2 percent jump). In next two years, US marketers will invest about $1 billion, and in others two years after Internet video advertising will become a business of $3 billion. an investment opportunity.

Keep in mind, audience is too quirky and profound to resort to various tricks in order to get undiluted video material. According to Nielsen Media Research, more than one-fifth of the viewership does their utmost to skip the commercials. Everything points to the fact that folks prefer watching TV shows offline (e.g. recorded) to live (premier) ones. The table speaks for itself.

To sum up, we should think of advertising and its impact on us either positive or negative.

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Interviewing Slifeshare.com

Saturday, 20.10.2007

Today I want visitors of amuseline to meet up Slifeshare.com (called Slife), a live network where you and your friends can share videos, music and photos with each other. Our interviewee is Edison Thomaz.
1. Can you tell us a little about yourself and your service?! Why did you name the service Slifeshare?

I first built Slife (originally called Onlife), which grew from my research work at the MIT Media Lab. Slife tracks your computer activities and lets you visualize them in various ways. It has a strong visual component that people really enjoy. At one point, we noticed that some people were taking screenshots of the Slife visualizations and sharing with friends, to show them “how busy they’d been”. At that point, we realized that we could do more to help users share their Slife visualizations and activities. And we built Slifeshare. The name Slife comes from “slice of life”.

2. What makes Slifeshare stand out among all the like services available?

Slifeshare is about personal communication and content discovery. People are getting busier, becoming more mobile. Staying in touch with other people is hard work and takes time. Slifeshare functions as a back-channel where you can stay connected to the people you care about by following what they do. If you want to get deeper and find out more, you can always bring the communication to the foreground through email, IM or phone. It’s a simple concept, but I believe it is a powerful one. We call it “behavior communications”.

3. What’s your university-level education? Degree maybe?

MS from MIT Media Lab

4. Are you specializing in a particular area of video technology, tools, software?

I would say that our strong areas are in communications, information visualization and machine learning.

5. Can you tell us about your hobbies and interests?

My personal interests include running, cooking and learning new languages.

6. How much time do you put into this service on a daily basis? What do you do full time?

I work full-time for Slife Labs, a company I founded in 2006 to further develop Slife, Slifeshare and other products that we haven’t released yet. I work with a small team of consultants and advisors out of Atlanta,GA.

7. What is your favorite video search engine/video sharing web-site?

YouTube’s the best thing the Internet has seen since probably Google itself.

8. Do you have any parting words?

We are a small company, but we have big plans. We will be releasing new products in the not too distant future.

P.S. Everybody can becoma a part of ’slice of life’, because “the soul of Slifeshare is a small application called Slife. Slife observes your computer activities in real-time and beams them up to Slifeshare. Music you listen to, sites you visit, videos you watch and more become part of your live Slifeshare page.” Check it out!

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The Smalls

Wednesday, 17.10.2007

(more…)

Battlestar Galactica: Razor

Sunday, 14.10.2007

News: Have some exciting news. From October 5 through November 16, SCI FI whets Battlestar fans’ appetites every Friday night with Battlestar Galactica Razor flashback clips during all-new episodes of Flash Gordon. All the flashback clips will be available on SCIFI.COM immediately after broadcast.

About: You must be very glad to hear that Sci-Fi is going to air Battlestar Galactica TV series in November. According to news, it will be the special two-hour episode “Razor” which tells the story of Lee Adama’s first mission as the commander of the battlestar Pegasus - and the harrowing tale of that ship’s desperate fight for survival in the immediate aftermath of the Cylon’s genocidal siege of the Twelve Colonies.

Content: In 1979, producer Glen A. Larson created the original Battlestar Galactica series for the ABC network. Its premise was simple: when the 12 Colonies of Man are wiped out by a cybernetic race called the Cylons, Commander Adama (Lorne Greene) and the crew of the battlestar Galactica lead a ragtag human fleet of survivors in search of a “mythical planet” called Earth. I just have to be patient and wait for new seasons and episodes. Believe in success of our heroes (William Adama) and heroines (Kara Thrace, called “Starbuck”, Laura Roslin) who will certainly find and discover the Earth.

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Looking for a list of YouTube video clips that are worth watching ? Check out TopYouTubeVideos.com


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